Entrepreneurs Traits and E-commerce Adoption: an Empirical Study

Entrepreneurs in Malaysia are playing an important role for the economic development of the country. Due to the potential benefits of e-commerce, entrepreneurs of Malaysia have the opportunity to expand their market in the world. The purpose of the study is to find out the extent of the effect of entrepreneurial personality traits towards the e-commerce adoption in the context of small and medium enterprise industries in Malaysia. In selecting the survey sample, the convenient sampling of non-probability sampling was adopted. Most of the major towns in Peninsular Malaysia have been chosen for the purpose of collecting the data. During the data collection, a total of 1480 questionnaire were distributed and 1416 returned usable questionnaire (96.67 percent response rate). The study revealed that the personality traits did have some significant impact on the e-commerce adoption among the entrepreneurs in Malaysia. The recommendation, limitation and conclusion are then discussed at the end of the paper.